Coachella Drags Ghanaian Music Festival Afrochella to Court Over Trademark Infringement
Afrochella logo *The Coachella Valley Music and Arts Festival has a competitor by the name Afrochella, which is a Ghanaian Music festival. The orig...
Afrochella logo *The Coachella Valley Music and Arts Festival has a competitor by the name Afrochella, which is a Ghanaian Music festival. The original Coachella is not happy about what its Ghanaian 'counterpart' is trying to do. Through its Goldenvoice organization, Coachella Valley Music and Arts Festival has filed a trademark infringement lawsuit against Afrochella. Goldvoice filed the lawsuit in California district court. In the court papers, they accuse Afrochella of 'trading on the goodwill of [Coachella and Goldenvoice's] well-known COACHELLA and CHELLA festivals and trademarks by actively promoting music events in the United States and in Ghana using the confusingly similar mark ‘AFROCHELLA'.