Coachella Sues Afrochella Festival For Trademark Infringement
The music festival powerhouse Coachella and African diaspora-focused Afrochella appear to be at odds. Pitchfork reported on Oct. 7 that the Indio, ...
The music festival powerhouse Coachella and African diaspora-focused Afrochella appear to be at odds. Pitchfork reported on Oct. 7 that the Indio, Calif. spectacle is suing the Ghanaian music festival for trademark infringement just two months before their upcoming celebration on Dec. 28 and Dec. 29 featuring Burna Boy, Stonebwoy, Fireboy DML, and more. More from VIBE.com The lawsuit, filed in California federal court on Oct. 5, states: '[Afrochella is] intentionally trading on the goodwill of [Coachella and Goldenvoice's] well-known COACHELLA and CHELLA festivals and trademarks by actively promoting music events in the United States and in Ghana using the confusingly similar mark ‘AFROCHELLA' and by fraudulently attempting to register Plaintiffs' actual trademarks as their own.