Protests Don't Need Trademarks: Moechella Lives On
Moechella isn't going anywhere. Although organizers of the free go-go music protests pulled their trademark application on July 29, two weeks after...
Moechella isn't going anywhere. Although organizers of the free go-go music protests pulled their trademark application on July 29, two weeks after City Paper reported that California's Coachella arts and music festival was fighting it, the founder, Justin 'Yaddiya' Johnson, confirms: 'I'm not going to stop using the name. It's a protest.' In response to community fears that losing the trademark means an end to Moechella and the movement, Johnson assures City Paper that this isn't the end. 'If anything it's bigger than ever,' he says.