Coachella Files Trademark Infringement Lawsuit Against Ghanaian Music Festival Afrochella
Goldenvoice, the company behind the Coachella Valley Music and Arts Festival, has filed a trademark infringement lawsuit against Ghanaian music fes...
Goldenvoice, the company behind the Coachella Valley Music and Arts Festival, has filed a trademark infringement lawsuit against Ghanaian music festival Afrochella, Rolling Stone reports. Goldenvoice filed the lawsuit at a California district court on Wednesday, after previously warning the organizers behind the fest. Per the suit, Coachella and the company claim that Afrochella is 'intentionally trading on the goodwill of [Coachella and Goldenvoice's] well-known COACHELLA and CHELLA festivals and trademarks by actively promoting music events in the United States and in Ghana using the confusingly similar mark ‘AFROCHELLA' and by fraudulently attempting to register Plaintiffs' actual trademarks as their own.